{"id":26952,"date":"2025-10-30T06:09:50","date_gmt":"2025-10-29T23:09:50","guid":{"rendered":"https:\/\/1office.vn\/?p=26952"},"modified":"2025-10-31T13:51:33","modified_gmt":"2025-10-31T06:51:33","slug":"phan-khuc-thi-truong-la-gi","status":"publish","type":"post","link":"https:\/\/1office.vn\/phan-khuc-thi-truong-la-gi","title":{"rendered":"Ph\u00e2n Kh\u00fac Th\u1ecb Tr\u01b0\u1eddng L\u00e0 G\u00ec? M\u1ee5c Ti\u00eau, \u00dd Ngh\u0129a V\u00e0 V\u00ed D\u1ee5"},"content":{"rendered":"<p dir=\"ltr\"><a href=\"https:\/\/1office.vn\/phan-khuc-thi-truong-la-gi\"><strong>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> \u0111\u00f3ng g\u00f3p 1 ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ch\u00ednh l\u00e0 \u0111\u01b0a \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do thu\u1eadt ng\u1eef ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, 1Office s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c b\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng dho doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3, d\u1ec5 \u00e1p d\u1ee5ng. C\u00f9ng tham kh\u1ea3o ngay th\u00f4i n\u00e0o!<\/p>\n<p dir=\"ltr\">Mu\u1ed1n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tr\u01b0\u1edbc ti\u00ean c\u1ea7n hi\u1ec3u v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 g\u00ec v\u00e0 qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3 ra sao. C\u00f3 nh\u01b0 v\u1eady, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1edbi \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng v\u00e0o ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3, \u0111em l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn l\u1edbn.<\/p>\n<h2 dir=\"ltr\">1. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p dir=\"ltr\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf ri\u00eang bi\u1ec7t d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, th\u00f3i quen, nhu c\u1ea7u, v&#8230;v&#8230; \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p dir=\"ltr\">T\u1eeb vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u1ec1 t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh \u0111ang ph\u1ee5c v\u1ee5 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh, chi\u1ebfn l\u01b0\u1ee3c, ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n<p dir=\"ltr\">\u0110\u00f4i khi th\u1eadm ch\u00ed doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f2n thay \u0111\u1ed5i c\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-1.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao\" width=\"800\" height=\"600\" \/><\/p>\n<p dir=\"ltr\">V\u00ed d\u1ee5:<\/p>\n<p dir=\"ltr\">B\u00e1nh trung thu Kinh \u0110\u00f4 chia ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ra th\u00e0nh nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau trong \u0111\u00f3:<\/p>\n<ul>\n<li dir=\"ltr\">Nh\u00f3m kh\u00e1ch h\u00e0ng trung ni\u00ean c\u00f3 ti\u1ec1n mua b\u00e1nh d\u00f9ng \u0111\u1ec3 l\u00e0m qu\u00e0 t\u1eb7ng n\u00ean s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 trong nh\u1eefng chi\u1ebfc h\u1ed9p r\u1ea5t \u0111\u1eb9p v\u00e0 sang tr\u1ecdng.<\/li>\n<li dir=\"ltr\">Trong khi \u0111\u00f3 nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb mua \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c th\u00ec th\u01b0\u1eddng c\u00f3 bao b\u00ec \u0111\u01a1n gi\u1ea3n nh\u01b0ng nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c l\u1ea1 v&#8230;v&#8230;<\/li>\n<\/ul>\n<div>\n<dl id=\"attachment_26956\">\n<dt>\n<p><figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" title=\"Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hay ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p khoanh v\u00f9ng \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-4.jpg\" alt=\"Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hay ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p khoanh v\u00f9ng \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"571\" \/><figcaption class=\"wp-caption-text\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hay ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng gi\u00fap doanh nghi\u1ec7p khoanh v\u00f9ng \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n<h2 dir=\"ltr\">2. M\u1ed1i quan h\u1ec7 gi\u1eefa ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb<\/h2>\n<p dir=\"ltr\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp th\u1ecb m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c s\u1ef1 ki\u1ec7n d\u1eabn \u0111\u1ebfn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n. C\u1ea3 ba \u0111\u1ec1u d\u1ef1a v\u00e0o nhau \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ho\u00e0n h\u1ea3o. Ti\u1ebfp th\u1ecb ph\u00e2n kh\u00fac ph\u00e2n lo\u1ea1i c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng theo s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<p dir=\"ltr\">\u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb <a href=\"https:\/\/1office.vn\/xac-dinh-khach-hang-muc-tieu\" target=\"_blank\" rel=\"noopener\">x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> ti\u1ec1m n\u0103ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a YouTube, ph\u00e2n \u0111o\u1ea1n ng\u01b0\u1eddi d\u00f9ng v\u00e0 sau \u0111\u00f3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o theo s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n<p dir=\"ltr\">Khi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 d\u1eef li\u1ec7u li\u00ean quan v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m theo c\u00e1ch \u0111\u00e1nh d\u1ea5u ch\u1ecdn t\u1ea5t c\u1ea3 c\u00e1c \u00f4 cho ng\u01b0\u1eddi d\u00f9ng. B\u1eb1ng c\u00e1ch n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.<\/p>\n<h2 dir=\"ltr\">3. M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/h2>\n<p dir=\"ltr\"><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 m\u1ee5c ti\u00eau c\u01a1 b\u1ea3n v\u00e0 ch\u1ee7 y\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng l\u00ean k\u1ebf ho\u1ea1ch ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n<p dir=\"ltr\"><strong>3.1 S\u1ea3n ph\u1ea9m<\/strong><\/p>\n<p dir=\"ltr\">T\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do t\u1ea1i sao h\u1ecd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n th\u00eam c\u00e1c t\u00ednh n\u0103ng ph\u00f9 h\u1ee3p v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3m chi ph\u00ed \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p dir=\"ltr\"><strong>V\u00ed d\u1ee5:<\/strong> C\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u1ee7a Coca-cola h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1eeb trung ni\u00ean tr\u1edf xu\u1ed1ng v\u00e0 \u0111\u1eb7c bi\u1ec7t nh\u1eafm v\u00e0o gi\u1edbi tr\u1ebb n\u00ean c\u00f3 bao b\u00ec m\u1eabu m\u00e3 m\u00e0u s\u1eafc s\u1eb7c s\u1ee1 thu h\u00fat, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 h\u01b0\u01a1ng v\u1ecb ng\u1ecdt nhi\u1ec1u ga.<\/p>\n<p dir=\"ltr\"><strong>3.2 Gi\u00e1 c\u1ea3<\/strong><\/p>\n<p dir=\"ltr\">M\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c c\u1ee7a vi\u1ec7c ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng l\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 c\u00f4ng ch\u00fang s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n<p dir=\"ltr\"><strong>V\u00ed d\u1ee5:<\/strong> C\u00f9ng l\u00e0 s\u1ea3n ph\u1ea9m b\u00fat n\u01b0\u1edbc tuy nhi\u00ean b\u00fat th\u01b0\u1eddng d\u00e0nh cho h\u1ecdc sinh hay sinh vi\u00ean th\u00ec v\u00f4 c\u00f9ng r\u1ebb ch\u1ec9 20 \u0111\u1ebfn 30 ng\u00e0n m\u1ed9t c\u00e1i tuy nhi\u00ean nh\u1eefng chi\u1ebfc b\u00fat k\u00fd c\u1ee7a doanh nh\u00e2n l\u1ea1i c\u00f3 gi\u00e1 r\u1ea5t cao \u0111\u1ebfn v\u00e0i tri\u1ec7u th\u1eadm ch\u00ed l\u00e0 ch\u1ee5c tri\u1ec7u, tr\u0103m tri\u1ec7u (Ch\u01b0a t\u00ednh y\u1ebfu t\u1ed1 kh\u00e1c ch\u1ec9 so s\u00e1nh v\u1ec1 gi\u00e1 c\u1ea3)<\/p>\n<p dir=\"ltr\"><strong>3.3 Qu\u1ea3ng c\u00e1o<\/strong><\/p>\n<p dir=\"ltr\">Qu\u1ea3ng c\u00e1o l\u00e0 h\u00ecnh th\u1ee9c gi\u00fap b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac v\u00e0 ch\u1ecdn ch\u00fang trong c\u00e1c danh m\u1ee5c kh\u00e1c nhau. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n<p dir=\"ltr\"><strong>V\u00ed d\u1ee5:<\/strong> Bitis Hunter h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb trung n\u0103ng \u0111\u1ed9ng n\u00ean ta c\u00f3 th\u1ec3 th\u1ea5y h\u1ecd \u00e1p d\u1ee5ng r\u1ea5t t\u1ed1t chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 S\u01a1n T\u00f9ng MTP hau Soobin Ho\u00e0ng S\u01a1n.<\/p>\n<p dir=\"ltr\"><strong>3.4 X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/p>\n<p dir=\"ltr\">M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 quy\u1ebft \u0111\u1ecbnh c\u00e1ch b\u1ea1n cung c\u1ea5p m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0y t\u1ea1i \u0111\u00e2u, t\u1ea1i khu v\u1ef1c n\u00e0o l\u00e0 ch\u1ee7 y\u1ebfu, c\u00e1c khu v\u1ef1c n\u00e0o l\u00e0 th\u1ee9 y\u1ebfu. C\u00f3 nh\u01b0 v\u1eady, b\u1ea1n m\u1edbi d\u1ec5 d\u00e0ng c\u00f3 m\u1ed9t b\u1ea3ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c sau khi ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf.<\/p>\n<p dir=\"ltr\">\u0110\u1ec3 x\u00e1c c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ec1 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft: <a href=\"https:\/\/1office.vn\/thi-truong-muc-tieu\">Chi\u1ebfn l\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/a><\/p>\n<h2 dir=\"ltr\">4. \u00dd ngh\u0129a c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n<p dir=\"ltr\">C\u00e1c doanh nghi\u1ec7p ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd b\u1edfi v\u00ec vi\u1ec7c n\u00e0y \u0111em l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh. Theo nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a <a href=\"https:\/\/1office.vn\/\" target=\"_blank\" rel=\"noopener\">1Office<\/a> tr\u00ean 5.000 doanh nghi\u1ec7p tr\u00ean to\u00e0n qu\u1ed1c, c\u00f3 t\u1edbi 83% CEO, C-level nh\u1eadn th\u1ea5y r\u1eb1ng ph\u00e2n kh\u00fac l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn.<\/p>\n<p dir=\"ltr\"><strong>4.1. \u0110em l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3<\/strong><\/p>\n<p dir=\"ltr\">\u0110\u00e2y l\u00e0 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t v\u00e0 r\u00f5 r\u00e0ng nh\u1ea5t \u0111\u1ed1i v\u1edbi vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Ch\u1ec9 c\u1ea7n ph\u00e2n kh\u00fac t\u1ed1t, nh\u1eadn bi\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thu\u1eadn l\u1ee3i, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. \u0110\u1ec3 t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c, tr\u1ea3i nghi\u1ec7m v\u1edbi h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<p dir=\"ltr\"><strong>4.2. T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n<p dir=\"ltr\">C\u00e1c lo\u1ea1i th\u00f4ng \u0111i\u1ec7p t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ea1o ra l\u1ee3i th\u1ebf n\u1ed5i b\u1eadt cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o ra t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eb7t c\u00f4ng ch\u00fang, s\u1ef1 nhai l\u1ea1i trong l\u00f2ng c\u00f4ng ch\u00fang, t\u1ea1o ra \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c g\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u01b0a \u0111\u1ebfn l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn.<\/p>\n<p dir=\"ltr\"><strong>4.3. T\u1ea1o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/strong><\/p>\n<p dir=\"ltr\">Vi\u1ec7c \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng b\u1ea3n k\u1ebf ho\u1ea1ch ph\u00e2n kh\u00fac chi ti\u1ebft v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn. B\u00ean c\u1ea1nh ph\u00e2n kh\u00fac l\u1edbn v\u00e0 xuy\u00ean su\u1ed1t m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i c\u00f2n c\u00f3 <a href=\"https:\/\/1office.vn\/thi-truong-ngach\">th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/a>, \u0111i kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng b\u1ea3n k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u, \u0111i kh\u00e1c h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u00ean v\u00e0 h\u00f9ng m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p dir=\"ltr\"><strong>4.4. Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n<\/strong><\/p>\n<div>\n<dl id=\"attachment_26957\">\n<dt>\n<p><figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"Ph\u00e2n kh\u00fac gi\u00fap t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-5.jpg\" alt=\"Ph\u00e2n kh\u00fac gi\u00fap t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n\" width=\"800\" height=\"450\" \/><figcaption class=\"wp-caption-text\">Ph\u00e2n kh\u00fac gi\u00fap t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n<p dir=\"ltr\">B\u1ea1n c\u0169ng s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau l\u1edbn h\u01a1n, n\u00f3 \u0111\u00e1nh \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 l\u00e2u d\u00e0i l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. B\u1ea1n \u0111ang ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi, h\u1ecd b\u1eaft \u0111\u1ea7u ch\u00fa \u00fd \u0111\u1ebfn b\u1ea1n, quan t\u00e2m v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p dir=\"ltr\"><strong>4.5. T\u1ea1o k\u1ebft n\u1ed1i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/p>\n<p dir=\"ltr\">X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n theo nhu c\u1ea7u c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u00fd do kh\u00f4ng th\u1ec3 c\u01b0\u1ee1ng l\u1ea1i. \u0110i\u1ec1u n\u00e0y gi\u00fap l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb k\u00e9o d\u00e0i tr\u1ecdn \u0111\u1eddi.<\/p>\n<blockquote>\n<p dir=\"ltr\">\u0110\u1ecdc ngay: <a href=\"https:\/\/1office.vn\/muc-tieu-doanh-nghiep-la-gi\">M\u1ee5c ti\u00eau doanh nghi\u1ec7p l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau kinh doanh hi\u1ec7u qu\u1ea3<\/a><\/p>\n<\/blockquote>\n<h2 dir=\"ltr\">5. C\u00e1c nguy\u00ean t\u1eafc trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p dir=\"ltr\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho ph\u00e9p c\u00e1c c\u00f4ng ty t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ea7n thi\u1ebft cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 ti\u00eau ch\u00ed b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n<h3 dir=\"ltr\">5.1. C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/h3>\n<p dir=\"ltr\">Quy m\u00f4 v\u00e0 c\u1ea5u h\u00ecnh s\u1ee9c mua c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. Ngh\u0129a l\u00e0 c\u00f3 s\u1eb5n d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 n\u00f3. H\u1ed3 s\u01a1 v\u00e0 d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cung c\u1ea5p cho c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd.<\/p>\n<p dir=\"ltr\">S\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o cho c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00f3 \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u ho\u1eb7c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n<p dir=\"ltr\">Lu\u00f4n \u0111\u1eb7t c\u00e2u h\u1ecfi li\u1ec7u c\u00f3 th\u1ecb tr\u01b0\u1eddng cho lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n s\u1ea3n xu\u1ea5t hay kh\u00f4ng, sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n<h3 dir=\"ltr\">5.2. C\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c<\/h3>\n<p dir=\"ltr\">Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch qu\u1ea3ng c\u00e1o nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau kh\u00e1c nhau v\u00e0 c\u00e1ch l\u00e0m cho qu\u1ea3ng c\u00e1o c\u00f3 l\u1ee3i h\u01a1n.<\/p>\n<p dir=\"ltr\">M\u1ed9t c\u00e2u h\u1ecfi hay \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 li\u1ec7u vi\u1ec7c \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, in \u1ea5n hay t\u1ea1i nh\u00e0 s\u1ebd thi\u1ebft th\u1ef1c h\u01a1n. V\u00ed d\u1ee5: thu th\u1eadp d\u1eef li\u1ec7u tr\u00ean c\u00e1c trang web m\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 th\u01b0\u1eddng truy c\u1eadp \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t nhi\u1ec1u qu\u1ea3ng c\u00e1o h\u01a1n tr\u00ean c\u00e1c trang web \u0111\u00f3.<\/p>\n<h3 dir=\"ltr\">5.3. C\u00f3 th\u1ec3 th\u1ef1c thi \u0111\u01b0\u1ee3c<\/h3>\n<p dir=\"ltr\">Cu\u1ed1i c\u00f9ng, c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh h\u00e0nh \u0111\u1ed9ng, ngh\u0129a l\u00e0 ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf. M\u1ed9t ph\u00e2n kh\u00fac ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u00f3 c\u00e1c k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c.<\/p>\n<p dir=\"ltr\">L\u00e0 ch\u1ee7 doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac nh\u1ea5t \u0111\u1ecbnh. Khi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, h\u00e3y t\u1ef1 h\u1ecfi li\u1ec7u doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 hay kh\u00f4ng.<\/p>\n<h3 dir=\"ltr\">5.4. C\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c<\/h3>\n<p dir=\"ltr\">Khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau kh\u00e1c nhau ph\u1ea3n \u1ee9ng kh\u00e1c nhau v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1c nhau. N\u1ebfu m\u1ed9t doanh nghi\u1ec7p ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t ph\u00e2n kh\u00fac, th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 nhi\u1ec1u.<\/p>\n<p dir=\"ltr\">V\u00ed d\u1ee5: n\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc, th\u00ec \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u1ea3 sinh vi\u00ean n\u0103m nh\u1ea5t v\u00e0 sinh vi\u00ean n\u0103m cu\u1ed1i \u0111\u1ec1u ph\u1ea3n \u1ee9ng theo c\u00e1ch t\u00edch c\u1ef1c gi\u1ed1ng nhau. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n.<\/p>\n<h3 dir=\"ltr\">5.5. C\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c<\/h3>\n<p dir=\"ltr\">Th\u1ecb tr\u01b0\u1eddng m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n th\u00e2m nh\u1eadp ph\u1ea3i l\u00e0 m\u1ed9t con s\u1ed1 \u0111\u00e1ng k\u1ec3, t\u1ee9c l\u00e0 con s\u1ed1 li\u00ean quan \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh. B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 h\u1ed3 s\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, c\u00f4ng vi\u1ec7c, t\u00ecnh tr\u1ea1ng kinh t\u1ebf x\u00e3 h\u1ed9i v\u00e0 s\u1ee9c mua c\u1ee7a h\u1ecd.<\/p>\n<p dir=\"ltr\">S\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng v\u00e0 ti\u1ebfp c\u1eadn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi kh\u00f4ng h\u1ee3p l\u00fd &#8211; b\u1ea1n ch\u1ec9 \u0111ang l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean. Tuy nhi\u00ean, b\u1ea1n c\u0169ng kh\u00f4ng mu\u1ed1n ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t nh\u00f3m qu\u00e1 nh\u1ecf khi\u1ebfn c\u00f4ng vi\u1ec7c kinh doanh kh\u00f4ng tr\u1edf n\u00ean c\u00f3 l\u00e3i. H\u00e3y b\u1ecf t\u00fai c\u1ea9m nang sales b2b\/b2c n\u00e0y nh\u00e9.<\/p>\n<table>\n<tbody>\n<tr>\n<td>C\u00e1ch \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3:\u00a0<a href=\"https:\/\/1office.vn\/don-bay-kinh-doanh\">3 lo\u1ea1i \u0111\u00f2n b\u1ea9y kinh doanh gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>6. C\u00e1c lo\u1ea1i Market Segment \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn<\/h2>\n<p dir=\"ltr\">C\u00f3 b\u1ed1n lo\u1ea1i ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh duy nh\u1ea5t c\u1ee7a ch\u00fang. M\u1ed7i m\u1ee5c \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c danh m\u1ee5c nh\u1ecf h\u01a1n \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c ph\u00e2n chia t\u1ed1t h\u01a1n. Ch\u00fang bao g\u1ed3m:<\/p>\n<h3 dir=\"ltr\">6.1. Ph\u00e2n kh\u00fac theo \u0111\u1ecba l\u00fd<\/h3>\n<p>Con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a theo khu v\u1ef1c sinh s\u1ed1ng, ranh gi\u1edbi \u0111\u1ecba l\u00fd. \u0110\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea1i khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0y. C\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 kh\u00ed h\u1eadu, s\u1edf th\u00edch v\u0103n h\u00f3a, s\u1ef1 ph\u00e2n chia th\u00e0nh th\u1ecb, ngo\u00e0i th\u00e0nh, n\u00f4ng th\u00f4n c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1ee3p l\u00fd v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n<div>\n<dl id=\"attachment_26958\">\n<dt>\n<p><figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"Kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c chia theo nhi\u1ec1u nh\u00f3m \u0111\u1ecba l\u00fd kh\u00e1c nhau\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-6.jpg\" alt=\"Kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c chia theo nhi\u1ec1u nh\u00f3m \u0111\u1ecba l\u00fd kh\u00e1c nhau\" width=\"800\" height=\"480\" \/><figcaption class=\"wp-caption-text\">Kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u01b0\u1ee3c chia theo nhi\u1ec1u nh\u00f3m \u0111\u1ecba l\u00fd kh\u00e1c nhau<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n<p dir=\"ltr\">M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd th\u00edch h\u1ee3p \u0111\u1ebfn t\u1eeb ph\u1ea3n \u1ee9ng c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ed1i v\u1edbi \u0111\u1ea1i d\u1ecbch Covid-19. Trong c\u00e1c giai \u0111o\u1ea1n kh\u00e1c, nhi\u1ec1u doanh nghi\u1ec7p chuy\u1ec3n tr\u1ecdng t\u00e2m sang c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1eabn c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i qua tr\u1ef1c tuy\u1ebfn. Khi n\u1ec1n kinh t\u1ebf b\u1eaft \u0111\u1ea7u c\u00f3 d\u1ea5u hi\u1ec7u m\u1edf c\u1eeda tr\u1edf l\u1ea1i th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ph\u1ea3i thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch v\u00e0 quay tr\u1edf l\u1ea1i ph\u00e2n kh\u00fac ban \u0111\u1ea7u.<\/p>\n<h3 dir=\"ltr\">6.2. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/h3>\n<p dir=\"ltr\">\u0110\u00e2y l\u00e0 danh m\u1ee5c ph\u00e2n \u0111o\u1ea1n \u0111\u01a1n gi\u1ea3n nh\u1ea5t v\u00e0 t\u1ed5ng qu\u00e1t nh\u1ea5t trong vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. N\u00f3 t\u1ea1o ra c\u00e1c nh\u00f3m l\u1edbn ng\u01b0\u1eddi d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, d\u00e2n t\u1ed9c, t\u00f4n gi\u00e1o, thu nh\u1eadp, c\u1ea5p \u0111\u1ed9 gi\u00e1o d\u1ee5c, \u0111\u1ecba v\u1ecb trong c\u00f4ng ty v\u00e0 ngh\u1ec1 nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n<p dir=\"ltr\">Ch\u1eb3ng h\u1ea1n, m\u1ed9t lo\u1ea1i m\u1ef9 ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi ph\u1ee5 n\u1eef trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 35 h\u01a1n l\u00e0 nam gi\u1edbi. Do \u0111\u00f3, ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed khi h\u01b0\u1edbng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng kh\u00f4ng \u0111\u1ee7 ti\u1ec1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h3 dir=\"ltr\">6.3. Ph\u00e2n kh\u00fac theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/h3>\n<p dir=\"ltr\">Nh\u1eefng ng\u01b0\u1eddi c\u00f3 suy ngh\u0129 gi\u1ed1ng nhau th\u01b0\u1eddng mua s\u1eafm nh\u01b0 nhau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean th\u00e1i \u0111\u1ed9, l\u1ed1i s\u1ed1ng, s\u1edf th\u00edch ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd. M\u1eb7c d\u00f9 ph\u00e2n kh\u00fac t\u00e2m l\u00fd h\u1ecd kh\u00f4ng d\u1ec5 \u0111\u00e1nh d\u1ea5u nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, nh\u01b0ng n\u00f3 cung c\u1ea5p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p dir=\"ltr\">Ch\u1eb3ng h\u1ea1n, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nhi\u1ec1u \u0111\u1ebfn c\u00e1c t\u00ednh n\u0103ng b\u1ea3o m\u1eadt c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ee7a h\u1ecd, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn mua m\u1ed9t chi\u1ebfc IPhone. T\u1ee9c l\u00e0 nhu c\u1ea7u mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2y l\u00e0 t\u00ednh b\u1ea3o m\u1eadt.<\/p>\n<p dir=\"ltr\">\u1ede ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo t\u00e2m l\u00fd, ch\u00fang ta c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1: \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, s\u1edf th\u00edch, m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng, gi\u00e1 tr\u1ecb, ni\u1ec1m tin, phong c\u00e1ch s\u1ed1ng. Ph\u00e2n kh\u00fac t\u00e2m l\u00fd cho ph\u00e9p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u00e2u h\u01a1n.<\/p>\n<h3 dir=\"ltr\">6.4. Theo h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p dir=\"ltr\">Chuy\u00ean gia ti\u1ebfp th\u1ecb John Miler cho bi\u1ebft: \u201cBi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi. Bi\u1ebft c\u00e1ch h\u1ecd c\u01b0 x\u1eed s\u1ebd t\u1ed1t h\u01a1n n\u1eefa\u201d. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo h\u00e0nh vi ph\u00e2n chia kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng g\u00ec h\u1ecd l\u00e0m, s\u1eed d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 d\u1ef1a tr\u00ean c\u00e1c m\u1eabu h\u00e0nh vi \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb b\u1edfi kh\u00e1ch h\u00e0ng khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty ho\u1eb7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p dir=\"ltr\">Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: th\u00f3i quen chi ti\u00eau, th\u00f3i quen mua h\u00e0ng, th\u00f3i quen duy\u1ec7t web, t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00f3. T\u1ea5t c\u1ea3 ch\u00fang l\u00e0 t\u1eadp d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng trang web c\u1ee7a b\u1ea1n.<\/p>\n<p dir=\"ltr\"><span style=\"text-decoration: underline;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c lo\u1ea1i ph\u00e2n kh\u00fac m\u1ed9t c\u00e1ch kh\u00e1i qu\u00e1t nh\u1ea5t:<\/span><\/p>\n<div dir=\"ltr\" align=\"left\">\n<table>\n<colgroup>\n<col \/>\n<col \/>\n<col \/>\n<col \/><\/colgroup>\n<tbody>\n<tr>\n<td><\/td>\n<td>\n<p dir=\"ltr\">Nh\u00e2n kh\u1ea9u h\u1ecdc<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">T\u00e2m\u00a0 l\u00fd h\u1ecdc<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">H\u00e0nh vi<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">\u0110\u1ecbnh ngh\u0129a<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">Ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh ri\u00eang l\u1ebb.<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">Ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean th\u00e1i \u0111\u1ed9, nguy\u1ec7n v\u1ecdng, gi\u00e1 tr\u1ecb v\u00e0 c\u00e1c ti\u00eau ch\u00ed kh\u00e1c.<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">Ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh vi nh\u01b0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7 t\u1ee5t h\u1eadu,&#8230;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">C\u00e1c v\u00ed d\u1ee5<\/p>\n<\/td>\n<td>\n<ul>\n<li dir=\"ltr\">Gi\u1edbi t\u00ednh<\/li>\n<li dir=\"ltr\">Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n<\/li>\n<li dir=\"ltr\">Thu nh\u1eadp<\/li>\n<li dir=\"ltr\">Ngh\u1ec1 nghi\u1ec7p<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li dir=\"ltr\">L\u1ed1i s\u1ed1ng<\/li>\n<li dir=\"ltr\">T\u00ednh c\u00e1ch<\/li>\n<li dir=\"ltr\">Gi\u00e1 tr\u1ecb<\/li>\n<li dir=\"ltr\">\u00dd ki\u1ebfn<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li dir=\"ltr\">T\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng<\/li>\n<li dir=\"ltr\">Lo\u1ea1i l\u1ee3i \u00edch<\/li>\n<li dir=\"ltr\">Quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ecbp n\u00e0o\u2026<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">Ti\u00eau ch\u00ed quy\u1ebft \u0111\u1ecbnh<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">B\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf h\u01a1n ho\u1eb7c b\u1ea1n \u0111ang ch\u1ea1y d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh.<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">B\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb ho\u1eb7c phong c\u00e1ch s\u1ed1ng.<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">B\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh vi mua h\u00e0ng.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"ltr\">S\u1ef1 kh\u00f3 kh\u0103n<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">\u0110\u01a1n gi\u1ea3n h\u01a1n<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">N\u00e2ng cao h\u01a1n<\/p>\n<\/td>\n<td>\n<p dir=\"ltr\">N\u00e2ng cao h\u01a1n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p dir=\"ltr\">B\u1ea3ng n\u1ed9i dung ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/p>\n<table>\n<tbody>\n<tr>\n<td>&gt;&gt; T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/1office.vn\/mo-hinh-pestel\" target=\"_blank\" rel=\"noopener\">M\u00f4 h\u00ecnh PESTEL l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng? V\u00ed d\u1ee5 minh h\u1ecda trong doanh nghi\u1ec7p<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 dir=\"ltr\">7. C\u00e1c b\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u00e1p d\u1ee5ng cho m\u1ecdi doanh nghi\u1ec7p<\/h2>\n<p dir=\"ltr\">Nh\u01b0 v\u1eady, ch\u00fang ta \u0111\u00e3 hi\u1ec3u c\u1ee7a vi\u1ec7c ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng \u1edf c\u1ea5p \u0111\u1ed9 l\u00fd thuy\u1ebft. B\u00e2y gi\u1edd h\u00e3y \u0111i s\u00e2u v\u00e0o ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf t\u00ecm hi\u1ec3u c\u00e1c b\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn c\u00e1ch ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo 5 b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n<div>\n<dl id=\"attachment_26959\">\n<dt>\n<p><figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"5 B\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-7.jpg\" alt=\"5 B\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\" width=\"800\" height=\"600\" \/><figcaption class=\"wp-caption-text\">5 B\u01b0\u1edbc ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00e1nh \u0111\u00fang th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n<h3 dir=\"ltr\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n<p dir=\"ltr\">X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3 ph\u00e2n t\u00edch s\u1edf th\u00edch c\u1ee7a h\u1ecd, h\u00e0nh vi c\u1ee7a h\u1ecd ra sao \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p. T\u1eeb \u0111\u00f3, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i chinh ph\u1ee5c.<\/p>\n<h3 dir=\"ltr\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh nh\u00f3m ch\u00e2n dung ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n<p dir=\"ltr\">T\u1ea1i th\u1eddi \u0111i\u1ec3m ph\u00e2n kh\u00fac n\u00e0y, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c kh\u00e1m ph\u00e1 th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn nh\u01b0 th\u1ebf n\u00e0o, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nh\u1eefng g\u00ec n\u00f3 h\u1ee9a h\u1eb9n hay kh\u00f4ng v\u00e0 \u0111\u1eb7c bi\u1ec7t n\u00f3 d\u00e0nh cho ai.<\/p>\n<p dir=\"ltr\">Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 v\u1ebd m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u 360 \u0111\u1ed9 v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n<p dir=\"ltr\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng li\u1ec7u quan tr\u1ecdng n\u00e0y doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u v\u1ec1\u00a0<a href=\"https:\/\/1office.vn\/customer-insight-la-gi\">Customer Insight l\u00e0 g\u00ec?<\/a> C\u00e1ch x\u00e1c \u0111\u1ecbnh insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c nh\u1ea5t \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/p>\n<h3 dir=\"ltr\">B\u01b0\u1edbc 3: T\u1ea1o ra \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m<\/h3>\n<p dir=\"ltr\">Khi m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh l\u00e0 ai, th\u00ec vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m theo c\u00e1ch m\u00e0 n\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p dir=\"ltr\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9, nh\u00f3m t\u1eadp trung, cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn,&#8230; \u0110\u1eb7t c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ph\u00e2n kh\u00fac b\u1ea1n \u0111\u00e3 ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e2u h\u1ecfi \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh.<\/p>\n<h3 dir=\"ltr\">B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac ph\u00f9 h\u1ee3p v\u00e0 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch<\/h3>\n<p dir=\"ltr\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc b\u1ea1n li\u00ean k\u1ebft \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u1edbi y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5: s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec? C\u00f3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd hay kh\u00f4ng? Li\u00ean k\u1ebft c\u1ea3 hai v\u00e0 t\u00ecm ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/p>\n<p dir=\"ltr\">Sau \u0111\u00f3 l\u00e0 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng ph\u00e2n t\u00edch, m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0a ra. Kh\u1edfi \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n qu\u00e9t \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 tri\u1ec3n khai m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t v\u00e0 \u0111\u00e3 chu\u1ea9n b\u1ecb t\u01b0 li\u1ec7u t\u1eeb tr\u01b0\u1edbc.<\/p>\n<h3 dir=\"ltr\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7u qu\u1ea3<\/h3>\n<p dir=\"ltr\">Khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, h\u00e3y theo d\u00f5i th\u01b0\u1eddng xuy\u00ean c\u00e1c hi\u1ec7u \u1ee9ng c\u1ee7a ch\u00fang. H\u00e3y xem nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 c\u00f3, kh\u1ee7ng ho\u1ea3ng hay r\u1ee7i ro c\u00f3 th\u1ec3 \u0111\u1ebfn b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. H\u00e3y ki\u1ec3m tra xem li\u1ec7u ph\u00e2n kh\u00fac c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hay ch\u01b0a. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u customer journey hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<p dir=\"ltr\">B\u1ea1n h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i nh\u01b0: <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>, ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 c\u00f3 d\u1eef li\u1ec7u ch\u00ednh x\u00e1c. N\u1ebfu k\u1ebft qu\u1ea3 kh\u00f4ng m\u1ea5y l\u1ea1c quan, h\u00e3y b\u1eaft \u0111\u1ea7u ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p dir=\"ltr\">Sau khi ph\u00e2n kh\u00fac ch\u00ednh x\u00e1c th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing ph\u00f9 h\u1ee3p \u0111\u1ec3 khai th\u00e1c \u0111\u00fang nhu c\u1ea7u c\u0169ng nh\u01b0 t\u0103ng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng:<\/p>\n<p dir=\"ltr\">&gt;&gt;\u00a0<a href=\"https:\/\/1office.vn\/cac-loai-chien-luoc-marketing-doanh-nghiep\">C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing cho doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 dir=\"ltr\">8. V\u00ed d\u1ee5 v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn<\/h2>\n<p dir=\"ltr\">\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn r\u00f5 nh\u1ea5t v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 l\u00e0m g\u00ec, h\u00e3y c\u00f9ng xem m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c case study th\u1ef1c t\u1ebf d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3 dir=\"ltr\">8.1. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a TH True Milk<\/h3>\n<div>\n<dl id=\"attachment_26961\">\n<dt>\n<p><figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a TH True Milk \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-8.jpg\" alt=\"Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a TH True Milk \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"450\" \/><figcaption class=\"wp-caption-text\">Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a TH True Milk \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n<p dir=\"ltr\">TH True Milk (C\u00f4ng ty C\u1ed5 ph\u1ea7n Th\u1ef1c ph\u1ea9m TH) \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2009, l\u00e0 c\u00f4ng ty thu\u1ed9c TH group. Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a TH True Milk bao g\u1ed3m c\u00e1c lo\u1ea1i s\u1eefa ti\u1ec7t tr\u00f9ng \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb trang tr\u1ea1i b\u00f2 s\u1eefa do t\u1eadp \u0111o\u00e0n s\u1edf h\u1eefu.<\/p>\n<p dir=\"ltr\"><span style=\"text-decoration: underline;\">C\u00e1ch ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a TH True Milk g\u1ed3m c\u00f3:<\/span><\/p>\n<ul>\n<li dir=\"ltr\"><strong>Ph\u00e2n kh\u00fac nh\u00e2n kh\u1ea9u h\u1ecdc l\u00e0:<\/strong> N\u1eef, tu\u1ed5i t\u1eeb 15 &#8211; 25 tu\u1ed5i (m\u1edf r\u1ed9ng t\u1eeb 25-35 tu\u1ed5i), thu nh\u1eadp \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u00e1 gi\u1ea3.<\/li>\n<li dir=\"ltr\"><strong>Ph\u00e2n kh\u00fac \u0111\u1ecba l\u00fd:<\/strong> Khu v\u1ef1c th\u00e0nh th\u1ecb, t\u1eadp trung c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn n\u0103ng \u0111\u1ed9ng, hi\u1ec7n \u0111\u1ea1i.<\/li>\n<li dir=\"ltr\"><strong>Ph\u00e2n kh\u00fac t\u00e2m l\u00fd:<\/strong> L\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kho\u1ebb c\u1ee7a b\u1ea3n th\u00e2n, gia \u0111\u00ecnh.<\/li>\n<\/ul>\n<h3 dir=\"ltr\">8.2. Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a Pepsi<\/h3>\n<div>\n<dl id=\"attachment_26960\">\n<dt>\n<p><figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Diet Pepsi d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0103n ki\u00eang\" src=\"https:\/\/1office.vn\/wp-content\/uploads\/2022\/02\/phan-khuc-thi-truong-9.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Diet Pepsi d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0103n ki\u00eang\" width=\"800\" height=\"511\" \/><figcaption class=\"wp-caption-text\">\u0110\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a Diet Pepsi d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0103n ki\u00eang<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n<p dir=\"ltr\">T\u1eadp \u0111o\u00e0n PepsiCo ho\u1ea1t \u0111\u1ed9ng kinh doanh trong ba ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau, \u0111\u00f3 l\u00e0: N\u01b0\u1edbc gi\u1ea3i kh\u00e1t, Nh\u00e0 h\u00e0ng, \u0110\u1ed3 \u0103n nh\u1eb9. Trong \u0111\u00f3, ph\u00e2n kh\u00fac n\u01b0\u1edbc gi\u1ea3i kh\u00e1t l\u00e0 ph\u00e2n kh\u00fac l\u00e2u \u0111\u1eddi nh\u1ea5t c\u1ee7a t\u1eadp \u0111o\u00e0n. C\u00f4ng ty n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Pepsi Cola s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u lo\u1ea1i n\u01b0\u1edbc kh\u00e1c nhau: Pepsi Cola, Mountain Dew, Slice. Nh\u00e3n hi\u1ec7u Pepsi Cola \u0111\u00e3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn d\u1ecbch Marketing ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i nhu\u1eadn v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n<p dir=\"ltr\"><strong><span style=\"text-decoration: underline;\">\u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch d\u00e0nh cho s\u1ea3n ph\u1ea9m Diet Pepsi c\u00f3 ph\u00e2n kh\u00fac nh\u01b0 sau:<\/span><\/strong><\/p>\n<ul>\n<li dir=\"ltr\"><span style=\"text-decoration: underline;\">Ph\u00e2n kh\u00fac t\u00e2m l\u00fd:<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\">Nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u00e2m l\u00fd lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0103n u\u1ed1ng, v\u1ec1 c\u00e2n n\u1eb7ng c\u1ee7a b\u1ea3n th\u00e2n, lo ng\u1ea1i trong c\u00e1c d\u1ecbp l\u1ec5 t\u1ebft \u0103n u\u1ed1ng qu\u00e1 \u0111\u00e0 g\u00e2y b\u00e9o ph\u00ec. Nh\u1eefng ng\u01b0\u1eddi \u0111ang v\u00e0 nhu c\u1ea7u mu\u1ed1n gi\u1ea3m c\u00e2n nh\u01b0ng l\u1ea1i c\u00f3 t\u00e2m l\u00fd mu\u1ed1n u\u1ed1ng \u0111\u1ed3 ng\u1ecdt, \u0111\u1ed3 c\u00f3 gas.<\/p>\n<ul>\n<li dir=\"ltr\"><span style=\"text-decoration: underline;\">Ph\u00e2n kh\u00fac theo h\u00e0nh vi:<\/span><\/li>\n<\/ul>\n<p dir=\"ltr\">Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 \u0103n ki\u00eang, c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n, \u0111\u1ed3 u\u1ed1ng gi\u1ea3m c\u00e2n ho\u1eb7c kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u ch\u1ea5t g\u00e2y b\u00e9o. Nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh vi mua v\u00e0 chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n ki\u00eang. H\u1ecd d\u1ec5 d\u00e0ng y\u00eau th\u00edch nh\u1eefng m\u00e0u s\u1eafc v\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 tr\u00ean bao b\u00ec c\u00f3 ch\u1eef t\u1ed1t cho s\u1ee9c kh\u1ecfe, h\u1ea1n ch\u1ebf ch\u1ea5t g\u00e2y b\u00e9o, \u0103n ki\u00eang,&#8230;<\/p>\n<p dir=\"ltr\">Nh\u01b0 v\u1eady, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec, ph\u00e2n kh\u00fac cho ph\u00e9p b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng n\u00e0o quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, nhu c\u1ea7u c\u1ee7a h\u1ecd ra sao \u0111\u1ec3 b\u1ea1n g\u1eedi th\u00f4ng \u0111i\u1ec7p th\u00e0nh c\u00f4ng \u0111\u1ebfn h\u1ecd. Sau \u0111\u00f3, n\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea7u t\u01b0 h\u01a1n cho c\u00e1c lo\u1ea1i c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 nh\u01b0 ph\u00e2n m\u1ec1m qu\u1ea3n tr\u1ecb Marketing th\u00ec s\u1ebd th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c t\u00ednh thi\u1ebft th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n<h2 data-start=\"71\" data-end=\"153\">9. Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h2>\n<p data-start=\"155\" data-end=\"460\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m khi\u1ebfn chi\u1ebfn d\u1ecbch kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ea7n tr\u00e1nh:<\/p>\n<h3 data-start=\"467\" data-end=\"521\">9.1. Ph\u00e2n kh\u00fac qu\u00e1 r\u1ed9ng, thi\u1ebfu t\u1eadp trung<\/h3>\n<p data-start=\"523\" data-end=\"933\">M\u1ed9t trong nh\u1eefng sai l\u1ea7m \u0111i\u1ec3n h\u00ecnh l\u00e0 doanh nghi\u1ec7p c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn qu\u00e1 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac, d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng kh\u00f4ng r\u00f5 r\u00e0ng.<br data-start=\"703\" data-end=\"706\" \/>V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m v\u1eeba nh\u1eafm \u0111\u1ebfn h\u1ecdc sinh, v\u1eeba h\u01b0\u1edbng t\u1edbi nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng v\u00e0 ng\u01b0\u1eddi trung ni\u00ean \u2013 \u0111i\u1ec1u n\u00e0y khi\u1ebfn chi\u1ebfn d\u1ecbch marketing tr\u1edf n\u00ean m\u1edd nh\u1ea1t, kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac s\u00e2u s\u1eafc v\u1edbi b\u1ea5t k\u1ef3 nh\u00f3m n\u00e0o.<\/p>\n<p data-start=\"935\" data-end=\"950\">Gi\u1ea3i ph\u00e1p:<\/p>\n<ul data-start=\"951\" data-end=\"1135\">\n<li data-start=\"951\" data-end=\"1040\">\n<p data-start=\"953\" data-end=\"1040\">X\u00e1c \u0111\u1ecbnh \u201cph\u00e2n kh\u00fac m\u1ee5c ti\u00eau ch\u00ednh\u201d d\u1ef1a tr\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n<li data-start=\"1041\" data-end=\"1135\">\n<p data-start=\"1043\" data-end=\"1135\">T\u1eadp trung th\u00f4ng \u0111i\u1ec7p v\u00e0 ng\u00e2n s\u00e1ch cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1142\" data-end=\"1193\">9.2. D\u1ef1a v\u00e0o c\u1ea3m t\u00ednh thay v\u00ec d\u1eef li\u1ec7u<\/h3>\n<p data-start=\"1195\" data-end=\"1507\">Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf v\u1eabn x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n ho\u1eb7c gi\u1ea3 \u0111\u1ecbnh ch\u1ee7 quan, thay v\u00ec d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf nh\u01b0 h\u00e0nh vi mua h\u00e0ng, t\u1ea7n su\u1ea5t truy c\u1eadp website, hay d\u1eef li\u1ec7u CRM.<br data-start=\"1406\" data-end=\"1409\" \/>H\u1eadu qu\u1ea3 l\u00e0 chi\u1ebfn d\u1ecbch marketing b\u1ecb l\u1ec7ch h\u01b0\u1edbng, kh\u00f4ng \u0111\u00e1nh tr\u00fang nhu c\u1ea7u th\u1eadt c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p data-start=\"1509\" data-end=\"1524\">Gi\u1ea3i ph\u00e1p:<\/p>\n<ul data-start=\"1525\" data-end=\"1781\">\n<li data-start=\"1525\" data-end=\"1598\">\n<p data-start=\"1527\" data-end=\"1598\">Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n (CRM, Google Analytics, m\u1ea1ng x\u00e3 h\u1ed9i).<\/p>\n<\/li>\n<li data-start=\"1599\" data-end=\"1707\">\n<p data-start=\"1601\" data-end=\"1707\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ho\u1eb7c ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/li>\n<li data-start=\"1708\" data-end=\"1781\">\n<p data-start=\"1710\" data-end=\"1781\">Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e2n kh\u00fac ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1788\" data-end=\"1853\">9.3. Kh\u00f4ng c\u1eadp nh\u1eadt khi h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i<\/h3>\n<p data-start=\"1855\" data-end=\"2136\">Th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c \u2013 \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5. Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ph\u00e2n kh\u00fac c\u0169 t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc m\u00e0 kh\u00f4ng t\u00e1i \u0111\u00e1nh gi\u00e1, d\u1eabn \u0111\u1ebfn vi\u1ec7c chi\u1ebfn l\u01b0\u1ee3c marketing l\u1ed7i th\u1eddi.<\/p>\n<p data-start=\"2138\" data-end=\"2153\">Gi\u1ea3i ph\u00e1p:<\/p>\n<ul data-start=\"2154\" data-end=\"2420\">\n<li data-start=\"2154\" data-end=\"2216\">\n<p data-start=\"2156\" data-end=\"2216\">\u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c ph\u00e2n kh\u00fac \u00edt nh\u1ea5t 6\u201312 th\u00e1ng m\u1ed9t l\u1ea7n.<\/p>\n<\/li>\n<li data-start=\"2217\" data-end=\"2300\">\n<p data-start=\"2219\" data-end=\"2300\">Theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng v\u1ec1 h\u00e0nh vi t\u00ecm ki\u1ebfm, th\u00f3i quen ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng x\u00e3 h\u1ed9i.<\/p>\n<\/li>\n<li data-start=\"2301\" data-end=\"2420\">\n<p data-start=\"2303\" data-end=\"2420\">\u1ee8ng d\u1ee5ng AI v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Data Analytics) \u0111\u1ec3 c\u1eadp nh\u1eadt h\u00e0nh vi kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2443\" data-end=\"2701\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u1ec9 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, c\u00f3 tr\u1ecdng t\u00e2m v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean. Doanh nghi\u1ec7p n\u00ean coi vi\u1ec7c ph\u00e2n kh\u00fac nh\u01b0 m\u1ed9t quy tr\u00ecnh li\u00ean t\u1ee5c, ch\u1ee9 kh\u00f4ng ph\u1ea3i nhi\u1ec7m v\u1ee5 l\u00e0m m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf qua.<\/p>\n<p dir=\"ltr\">\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3, t\u00ecm \u0111\u1ecdc tr\u00ean h\u1ec7 th\u1ed1ng 1Office nh\u00e9!<\/p>\n<div style=\"text-align: center;\"><a>Nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 TK Demo ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed<\/a><\/div>\n<p dir=\"ltr\">M\u1ecdi th\u00f4ng tin chi ti\u1ebft xin vui l\u00f2ng li\u00ean h\u1ec7 qua:<\/p>\n<ul>\n<li dir=\"ltr\">Hotline: 083 483 8888<\/li>\n<li dir=\"ltr\">Fanpage: <a href=\"https:\/\/www.facebook.com\/1officevn\">https:\/\/www.facebook.com\/1officevn<\/a><\/li>\n<li dir=\"ltr\">Youtube: <a href=\"https:\/\/www.youtube.com\/c\/1OfficeN\u1ec1nt\u1ea3ngqu\u1ea3nl\u00fdt\u1ed5ngth\u1ec3DoanhNghi\u1ec7p\">https:\/\/www.youtube.com\/c\/1OfficeN\u1ec1nt\u1ea3ngqu\u1ea3nl\u00fdt\u1ed5ngth\u1ec3DoanhNghi\u1ec7p<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00f3ng g\u00f3p 1 ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ch\u00ednh l\u00e0 \u0111\u01b0a \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i. \u0110\u00f3 [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":26969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[585,582,85],"tags":[],"class_list":["post-26952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ban-hang-tai-chinh","category-blog","category-kien-thuc-quan-tri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n Kh\u00fac Th\u1ecb Tr\u01b0\u1eddng L\u00e0 G\u00ec? 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